Mobile internet set to overtake demands for Fixed Broadband as digital entertainment increases

Consumers can’t seem to get enough when it comes to digital content and connectivity. At least that’s what PricewaterhouseCoopers had to say in its Entertainment & Media Outlook 2015-2019 report.

According to their projections, demand for digital entertainment/content will approach $220 billion this year; and more than half of that will be spent on mobile internet connectivity.

The likes of Netflix, Love Film, Blinkbox, Spotify and the latest Apple Music have tuned into the trends right on time, with the report showing “the UK Entertainment and Media market will be worth £66.6bn by 2019 – a compound annual growth rate of 3.2%”. The report shows that overall entertainment and media spending is expected to increase at about 5% in that time frame, but spending on digital content will match traditional content within five years, amounting to 46% of overall spending (it was up 34% in 2014).

Statistics from Ofcom show that the proportion of people who use their mobile handsets to access the internet has increased from 49% (Q1 2013) to 57% (Q1 2014) (Source: Ofcom).With the launch of 4G data in October 2012, “offering faster mobile broadband than the existing 2G and 3G networks previously provided”, hot spots have been created across the country, in commercial properties as well as residential homes, including pubs, cafes and hotels. Research from the Office of National Statistics (ONS) has found that this increase in availability “means that mobile internet is now used by more people than ever before”. Offering support for this statement is further research by Ofcom, finding that the “hours of internet used have more than doubled since 2005, with an average of 12.6 hours spent online per week”. Now that’s a lot of time for an individual person to be spending online - And digital entertainment seems to be at the height of this usage! In 2013, “the value of digital subscriptions to music services rose by 34% to £103m” whilst the overall UK home entertainment market grew by 4% to £5.4bn (Source: Guardian).

Not surprising to Cel-Fi, findings from PWC showed that “mobile internet access will overtake fixed broadband in 2017” with broadband growth in the UK showing little or no grown during this period of rising mobile internet users.

But what if you still suffer from poor indoor mobile signal coverage?

There is still a large proportion of the UK suffering with poor mobile phone signal indoors. As users turn to their mobile internet for streaming of the latest media and music, it’s never been more important to have a reliable mobile signal connection within the home, office or even whilst in shopping centres, cafes and bars. That’s where Cel-Fi can come in!

Cel-Fi offers legal Smart mobile phone signal boosters for both 3G and 4G mobile users, allowing them to take one bar of signal and increase it to up to four times. Available for Vodafone, Three, EE (including T-Mobile & Orange) and O2, Cel-Fi units not only help increase streaming and download speeds, but can also reduce dropped calls, deliver improved voice clarity and internet browsing for mobile users in the home, offices and other commercial buildings that suffer with poor indoor mobile signal coverage. This shift in internet behaviour is something Cel-Fi has been hanging its proverbial hat on, so it’s reassuring to know we’re getting it right!

If you’d like to find out how we can help you improve your indoor mobile signal coverage for better mobile internet services, contact a member of our support team today!

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